The Music Industry of Tomorrow (Data)

As we see today, based on computerised society, the emergence of new media, digital media and Internet culture shows redefining of an area we’ve never been faced before. The redefinition is not only uncovered the shifting changes of medium, but also it suggests that one new way to contact with technologies, the transversality discipline (Murphie, 2006).

Simply put here, transversal means a line splits up with two or more lines, and brings them together in a new way to recreate them as something new else. (Murphie, 2006). And today, we are focusing on talking about transversal feature of music industry.

It won’t be newsworthy to you that the digitalisation and mobilisation transforms the music to the Internet and Smartphone, which has challenged the position of traditional music industry. A number of music artists believe that the album music had died for a long time. At the mean time, most of them concerns online music piracy will also negatively impacts on copyright holders and album sales in the digital era. However, a charged music app is a new and more effective way to protect the copyright holders. The REWORK_ is an interactive tour app through amazing new REWORK_ album that remixes Philip Glass’ music. In the Cyber culture age, when artists are struggling to look forward a new way to survive in a digital and mobile world, the apps like REWORK (Philip Glass Remixed) offers a few hints about how the music as an app model could work better. The basic idea of Rework is protecting the copyrights of the music producers. Because an experience like this would be much harder for people to pirate due to the higher cost of designing. Surprisingly, there might be a real opportunity here for a smart start-up to sell app-based tools to name the artists in a new way (Titlow, 2012).


(The interactive feature of the REWORK_, from Apple Store)

Nevertheless, a new research published by European Commission’s Joint Research Center says that the digital piracy such as  illegal downloading should not be regarded as an increasing concern that negatively impacts on the creative industry. And the reason might be that majority of the music that is consumed illegally by the individuals in research sample state that they won’t  purchase the music if illegal downloading websites were no longer available to them.


Aguiar, L. & Martens, B., 2013, Digital Music Consumption on the Internet: Evidence from Clickstream Data, Joint Research Center, European Commission, (Last accessed on 24 April, 2013)

Murphie, A 2006, ‘Editorial’, Fibre Culture Journal, vol. 9, accessed 8 May 2013,


Murphie, A.,(Edited) 2009, General issues, The Fiberculture Journal, (Last accessed on 24 April, 2013)

Titlow, J.P., 2012, Philip Glass, Music apps and the music of the future, (Last accessed on 24 April, 2013)


The real imagination-Augmented Reality (Augmented)

Reality is associated with physical sense, based on what really exists rather than the imagined things. The new media incorporates with the advanced technology, which also changes on things we can touch, see and hear. The reality is no more only about the real emergence but virtual things as well. The reality would be augmented to offer multi-dimensional senses to audiences. Moreover, augmented reality is a live, direct or indirect way to detect the real world environment, which elements are augmented by computer-based sensory input such as sound, video and graphics (2013).

The augmented reality is different from virtual reality, which produces a two way symmetrical communication relationship between computer-based sensory and the real-world environment. For example, when I had been to Paris this year, I found an app produced to help tourists visit the Louvre. Basically, it’s impossible for tourists visit all of treasures in the Louvre by one day due to its large dimensions. The Louvre app help people direct the way to find the most attractive exhibition in the Louvre such as the painting of Monalisa, sculpture of Venus and Nike of Samothrace. Furthermore, the Louvre app also provides the basic information to introduce the background of these exhibitions, which help people memorize and know the European history and culture. This app augmented the locations of reality to a 3D dimension, and help people direct the way to find what they are really looking forward to see. As Mashable states in the article, the augmented app is a helpful tool, especially where maps cannot always help you what you’re looking for such as the big museum (2013). The augmented reality app improves daily life and gives people a feeling of immersive with the environment.

Moreover, the augmented reality media also can help you make the decision when you are doing shopping. As an example of Ikea, customer can use augmented reality to browse the stores virtually with smartphone. Also, it’s predicted that as the emergence of 4D printing, people will be able to buy a chair from Ikea, bring it home and watch it assemble by itself (2013).

(IKEA 2013 Catalog with augmented reality, 2012, Newsgadgets.)

(Skylar Tibbits, 2013, director of the MIT Self-Assembly Lab, demonstrates the future of 4D printing.)


7 ways augmented reality will improve your life, 2013, Mashable, (Last access on April 14, 13)

Augmented reality, 2013, Mashable, (Last access on 14 April 13).

4D-printing: from self-assembling chairs to cancer-fighting robots, 2013, theguardian. (Last access on 14 April 13).

Experience with memory(Experience)

The Alphabet is the first Mnemotechnics which is orthotic in nature, and yet today organizes the agenda of managing (Stiegler, n.d.). The mnemotechnics refers to the technique which integrates the thoughts, minds and experiences of human beings and saved for people later to recall. At the end of 15th century, the printing press and mechanical techniques of production which provided a extremely new and made the way to store the memory.

Actually, the mnemotechnics now is techno-logical forms of knowledge. Moreover, the mnemotechnics is a kind of structural loss of memory, also, on the contrary, is a control of knowledge which displaced memory. For example, the GPS used when people drives cars. When the more technology improved, the less we know how to drive.

Besides the traditional printing press, there are a plenty of media advents such as media archives help people maintain the memory. For instance, the contacts on the cellphone played a necessary role in our life. It’s easily to find that we cannot remember enough contacts as much as before. Last week, I lost all the contacts on my cellphone, and I felt I almost lose the contact with the outside world. However, Stiegler describes our growing reliance on technologies: “Now, these cognitive technologies, to which we confide a greater and greater part of our memory, cause us to lose an ever-greater part of our knowledge. To lose a cell phone is to lose the trace of the telephone numbers of our correspondents and to realise that they are no longer in the psychical memory but in the apparatuss’s.”

Furthermore, Husserl (1964) put forward a memory theory which integrates primary and secondary memory. The primary memory is a lived experience in the ongoing moment which means a memory of a period. And the secondary memory is normally called ‘memory’ to recall. Our normall memory will be affected on technologies such as Internet is easily to lose. Also, synesthesia stories suggest that each time you recall something, you are remaking and rethinking something. For my personal experience, the Facebook page is a kind of technology which help me remember the things happened past-present. The timeline help me recall the things happened at one actual moment, however, some details maybe blurred and mis-remembered by the normal memory.


Husserl, E 1964, ‘Lessons on Time’ in The Phenomenology of Internal Time-Consciousness, Indiana University Press,Bloomington.

Stiegler, B n.d., ‘Anamnesis and Hypomnesis: Plato as the first thinker of the proletarianisation’, accessed in 27th Mar 2013, <;

Wikipedia, 2013, Synesthesia,