Loss Of Identity? (Machinic)

When we think technics, initially we will think it takes changes in our life. Nevertheless, our culture and social identity are diminished and threatened by the technical such as Goole glass. In this week’s post, I will explain meanings of ‘Machinic’ firstly, and argue how mobility affects on traditional medium and social identity.

Generally, another perspective of the technicsl might be its adaptability (Murphie & Potts 2002, p.31). Much of our perceptions, thinkings or techniques decide the technical productions in general. Also, we found our technologies that are more accelerated and more interactive. Moreover, the technicsl push the emergence of globalisation.  For example, the flows of goods, labor sources and cultures exchange among the countries.

So how can these sort of flows work? Definitely, it’s Machinic works. Basically, the machinic provides a way of thinking through how elements of complex medial systems cooperate to produce something more than the sum of their parts (Fuller, 2005, 6). Machinic emphasis on the way in which media technologies arise from social and culture forces. For example, as Fuller mentioned in the article, the pirate radio in London use the methodology capacity of machinic to be an amazing innovation. Also, it provides for a sensual and technical aesthetics that can be developed in relation to media and music. The ‘Machinic’ pursuits to build a relationship between two discrete or isolatable items and makes them work better.

Recently, the intrinsic way of radio cannot affect individuals any more. But alongside with music, the way in which the pirates have operated in terms of their mobilisation of media systems also make demands in recent years. We would argue, as the emergence of smart phone, which leads people to be lived more convenient and dated. Smartphone challenges the lifestyle of people and the social identity though. Nowadays, such monopolies of knowledge in limited linguistic areas, like the professional jargons that lawyers and doctors uses. Exclusively, much is made of computer elites, and the monopolies of knowledge of those who have access to Internet (Levinson, 1997, 12). For example, people always use the views from Facebook or Twitter, but either of them have been proved to be right. People become more rely on the Internet and mobile. We should argue here that a great many people experience crisis of identity, perceive as their personal problems, and for which they seek help from Internet or another sources.


Sadly, people experience loss or lack of a community, and they feel rootlessness. The loss of a sense of reality makes people lose their social identity. Techniques often register the culture changes directly in relation to media changes.


Fuller, M., (2005), Introduction: Media Ecologies in Media Ecologies: Materialist Energies in Art and Technoculture Cambridge, MA; MIT Press: 6.

Levinson, P., (1997), The First Digital Medium in Soft edge; a natural history and future of the information revolution Lodon: Routledge: 12.

Murphie, A & Potts, J 2002, ‘Theoretical Freameworks’ in Culture and technology, Palgrave, London, p.11-38.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: