Do visual media work differently to other media forms?

Visual media refers to use of image processing to analyze large sets of visual cultural objects to automatically generate descriptions of the contents (Douglass, 2008).  There are major differences between visual media and traditional print media. For instance, visual media represents information via a way that people can visually see. Furthermore, visual media could transfer complicated information to more easily understand.  For my personal experience, visual media, especially for pictures and videos, provides a realistic sense to receive information. Visual media represents information more reliable and transparent.  Importantly, the realistic information will evoke the sense of tension and importance, more easily to draw the attention of audiences.

This combination picture shows satellite images of, before and after magnitude 8.9 earthquake and tsunami stuck Natori, Japan on April 4, 2011 (2011).  Firstly, this picture showcases that what’s happening after such serious earthquake and audiences will have a realistic combination between before and after. Also, the picture also shows the impressively serious situation of Japan after this earthquake and tsunami hit.  The damage water can do is immense.

Climate change is a prevalent topic in these years, and audiences just can receive information from talking show and news reporting. However, audiences cannot have a realistic sense of what is the result. In this picture, audiences can really see what’s happening when climate is changing. It may leads frequency or intensity of heat waves, wildfires, floods and cyclones and that such disasters are more likely to happen in the future (Hood, 2011).  The picture shows the impressive information may help people think the importance of climate change and protect the environment from now on.

Visual media not only include static pictures, but also include video and movies. For example, this video shows the helicopter view video of giant tsunami waves. The video shows the impressive information even than a photos.

Visual media definitely work differently to other media forms. Visual media is better than other traditional print media to distribute information.


Douglass, J (2008), Cultural Pattern Recognition, or Seeing Through Images | Automatic Analysis of Visual Media and User Interactions, (accessed 29 April 2012)

Japan Earthquake and Tsunami: Before and After (2011), (accessed 29 April 2012)

Hood, M.(2011), Climate change, science and public opinion (accessed 29 April 2012)

Helicopter aerial view video of giant tsunami waves (2011),


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