Briefly, modes of publishing could be seen as print publishing and digital publishing. Print publishing (also called physically content) is a traditional way to make public known. For example, legal documents, books, newspapers and government and institutional records could be genuinely touched by public.
Otherwise, digital publishing, because the content is electronic, it generally could be distributed via Internet and e-bookstores. The consumer could read the published content on a website, in an application on a tablet device (Kindle and Nook), or in a PDF on a computer.
With the advent of Internet, reading habits had been changed to different ways. Public could choose web site reading, e-reader reading and free online reading. We have to say, e-reading is the most convenient way to access information mostly without paid. It partly destroyed the traditional print publishing mode, especially newspaper industry. With worldwide financial crisis, newspaper cannot rely on advertisement uniquely. Therefore, newspaper industry should find a new way to keep business go on. However, there is a problem we should figure out, a plenty of news online are fake and fictional. For example, some news happened in Iraq wars made up by the unscrupulous journalism. Therefore, newspaper industry develops a way, ‘paywall’, to maintain their business in short run. ‘Paywall’ means online newspaper will provide free news in some section, but if individual wants to get more valuable and accountable news, they should pay for them. New York Times advocated this way to keep business go on consistently, and recently it announced the estimated subscribers reached 250,000(Gillmor,2011).
Interestingly, with increasing costs of print publishing, most institutions and individuals target online publishing to receive revenue and capture the market. Apparently, there is a increasing number of online blog posts nowadays, and some of famous blog writers employed by a institution as a way of advertisement to gain profit.
Gillmor,D. (2011) ‘The New York Times paywall: the faint smell of success’, The Guardian, August 3, <http://www.guardian.co.uk/commentisfree/cifamerica/2011/aug/03/new-york-times-paywall>
Rupert Murdoch(2010), Paywall: Points and Counterpoints,